Border Terrier Smike's owner can't be strapped for cash - she bought him a dog collar with a built in £2,500 Rolex watch as a birthday gift.
Designer Alison Jones, 27, said: "It's the ultimate accessory."
Message to Smike's owner from Merseyside: "Don't leave Smike unattended outside the supermarket."
Thank you to Cornish Dreamer: "Your compassion for animals always shows on the blog entries that you write and I find that to be a compelling reason to continue reading your blog." and to Violets Vintage: "You are an artist because you transform misguided dogs into perfect pets!" and to Winchester Whisperer: "You are the voice of reason."