Hush Puppies is a division of Wolverine World Wide, the world's leading maker of casual, work, and outdoor footwear. Hush Puppies is headquartered in Rockford, Michigan. The brand was founded in 1958. It’s name and mascot were coined by the brand's first sales manager, James Gaylord Muir. On a selling trip to the southeast, Mr. Muir dined with one of his regional salesmen and the meal included hush puppies, traditional fried southern cornballs. When Mr. Muir asked about the origin of the name, he was told that farmers threw hush puppies at the hounds to "quiet their barking dogs." Mr. Muir saw a connection to his new product. "Barking dogs" in the vernacular of the day was an idiom for sore feet. Mr. Muir reasoned that his new shoes were so comfortable that they could "quiet barking dogs."